CV
Summary
Digital programmes leader with 20+ years experience across museums & heritage, national and regional governments, UK charity sector and early stage startups.
Skills
User-focussed approach
Leader of cross-functional teams
Agile coach and practitioner
Highly creative and design led
Product strategy
Functional requirements
Product evangelist and UX coach
Google Design Sprints
Features prioritisation expertise
Excellent communication skills
Experience
Acting Director of Digital Experience, Qatar Museums, Qatar (current)
Leading a growing team of five departments and overseeing the expansion of the digital programmes across the organisation.
Head of Digital Products, Qatar Museums, Qatar (2021-2023)
Leading the strategic development of Qatar Museum’s suite of public-facing digital products.
Managed the development of a new digital platform and websites for QM, its entity museums and creative hubs programme.
Developed strategic roadmap to ensure key features were delivered in a timely manner, with particular focus on deliverables for FIFA World Cup
Approval and direction setting for sprint deliverables, ensuring alignment with overall strategic roadmap objectives
Responsible for the delivery of ticketing visitor experience in QM’s Main Operations Centre (MOC) during the FIFA World Cup period
Consultant Digital Programmes Manager with Allegra Burnette Associates, Qatar Museums, Qatar (2019-2020)
Helping Qatar Museums establish a new Digital Directorate with digital products and programmes fit for a 21st century world class arts and heritage institution.
Managed the implementation of a strategic digital presence for the opening of the new National Museum of Qatar. Primary liaison between offshore strategy consultants and Qatar Museums’ staff and senior management, delivering strategic objectives on the ground
Developed a practical social media content plan and production schedule to facilitate timely production of visual and written materials on a weekly and daily basis, in alignment with strategic objectives and responding to changing priorities as reach increased. Audience reach peaked at 1 billion ahead of the opening of the museum
Identified design template and instructed technical implementation of a website for the National Museum, delivered in an extremely tight timeframe, with limited content and resources. Website page views exceeded 400,000 around the opening of the museum
Compiled features roadmap for the development of Qatar Museums’ Culture Pass mobile app, meeting the strategic vision set by senior management and aligning with marketing objectives
Provided UX and UI design expertise to the team delivering Qatar Museums’ new ticketing portal resulting in a clear instructional interface
nmoq.org.qa
instagram/nmoqatar
twitter/nmoqatar
facebook/nmoqatar
UX & Product Development Specialist at Digital Incubation Centre, MOTC, Qatar (2015-2017)
The Digital Incubation Centre, part of the Ministry of Transport and Communications, helps entrepreneurs transform innovative technology ideas into viable businesses.
Introduced a structured product delivery framework for startups to execute their digital solutions
Implemented a set of milestones for startups based on agile and lean methodologies
Conceived and launched a new ideation program aligning DIC with global best practice for early-stage product incubation
Coached startups on UX design and product development techniques
Facilitated workshops covering topics such as: product design, usability, prototyping, customer validation, features prioritisation
Delivery Manager at FutureGov, London UK (2014-2015)
FutureGov works with local government to make better public services through the use of elegantly designed technology.
Managed entire product lifecycle of flagship digital services, interpreting user feedback and planning and executing software sprints
Implemented major product updates introducing significant improvements to UI elements in line with business objectives and user needs
Facilitated Google Design Sprints to rapidly prototype new product features
Worked within a lean development framework, implementing MVPs for customer validation and facilitating incremental changes
Owner of product backlogs carrying out regular grooming to compile and prioritise features
Owner of the release notes, ensuring customer and user representatives were briefed and capturing feedback
Trained junior product managers on agile project management
wearefuturegov.com/products/patchwork
wearefuturegov.com/products/lantern
Mobile Product Manager at Open Creates, London UK (2011-2014)
Open Creates is a creative agency that specialises in SMS fundraising, working with the top 20 UK charities.
Second employee to join Open Creates’ new mobile fundraising unit, helped to establish the agency as the go-to place for mobile fundraising globally
Launched Open Creates’ suite of web tools, establishing a new digital offer for the agency
Designed the functionality, user experience and UI elements of two flagship products from scratch, and built the front end user interfaces including desktop and mobile optimised solutions
Interpreted complex analytical data into a set of meaningful and usable interfaces
Hosted stakeholder workshops to capture and validate requirements throughout iterative design process
Implemented a lean mobile framework for launching mobile-first products quickly and cost-effectively
Led the ongoing design and development of products from initial launch to established as business critical software
fundraising.co.uk/2012/07/19/open-fundraising-launches-mobile-regular-giving-service
Digital Producer, Self employed, London UK (2008-2010)
User Experience Architect for BBC web app project including requirements gathering & UX planning
Social Media Adviser & Digital Producer at Ministry of Justice, UK. Designed and launched the UK government’s first press office monitoring dashboard using early free-to-use web tools
Digital Producer at Foreign & Commonwealth Office, UK. Implemented a social media campaign in the run up to the London 2012 Olympics
Digital Producer at The National Gallery, London. UX research and scoping for a new set of foreign language web pages
